From code-switching to corner offices, Julissa unpacks what it really takes to lead as a woman of color in corporate America — and why personal branding isn’t about ego, it’s about survival, strategy, and building relational capital that outlasts titles and job descriptions.

She reframes personal branding as a power move — not just about visibility, but about protecting yourself from relational bankruptcy in environments where being overlooked or underestimated comes standard.

This keynote is a call to build your life squad like your career depends on it — because it does. When you surround yourself with people who invest in you, challenge you, and speak your name in rooms you’re not in, you create relational ROI that scales far beyond the next promotion.

Julissa gives the audience a blueprint for how to show up, stand out, and stay true — using connection as currency to lead with integrity, elevate your voice, and expand your impact without losing yourself in the process. Through stories from her bestselling book Latina Madrina, Julissa shows how trust, truth, and tribe create a new model of leadership — one where your story is your strategy and your relationships are your greatest source of power.