Julissa is a bestselling author, tech executive, and keynote speaker who transforms relational bankruptcy into relational currency. With 20+ years at Microsoft and Salesforce, generating $1B+ in business impact, she's proven that every business decision is a trust decision. She brings the Currency of Connection™ Framework—not theory, but tactics that work.

Leadership and trust-building, human connection in the digital age, women's empowerment and career advancement, sales performance through relationships, AI leadership and future of work, and Latino/Hispanic leadership development. All through the lens of connection as a competitive advantage.

Because disconnection costs organizations $8.9 trillion annually, and she has the proven frameworks to fix it. Event planners get a speaker who delivers measurable outcomes: 77% of her audiences implement strategies within 48 hours, and her engagement approach ensures every person leaves with specific actions.

A three-phase system that moves organizations from relational bankruptcy (where disconnection drains performance) through relational capital (building strategic relationships) to relational currency (where trust becomes your competitive advantage). Includes tactical tools like Strategic Relationship Mapping and the Personal Board of Directors method.

A 30-day action plan every attendee can implement immediately, tools to build relational capital that drives measurable results, frameworks for turning individual achievement into ecosystem impact, and specific scripts for courage conversations that strengthen rather than break relationships.

Through real examples like the $20 million deal saved through relational currency over a 30% cheaper competitor, case studies showing how trust shortens sales cycles and reduces customer churn, and research proving that high-trust cultures see 50% higher productivity and 76% greater engagement.

Absolutely. She's worked inside revenue machines at Microsoft and Salesforce, understanding what actually moves deals: trust plus connection. Sales teams learn to use relationship mapping for multithreading, build trust that survives difficult conversations, and leverage AI for preparation while maintaining the human edge that closes deals.

Yes. As a Dominican immigrant and Latina tech executive, she delivers "real talk, real tools" for women's advancement: negotiation without compromise, building your Personal Board of Directors, overcoming limiting labels like "workhorse," and transforming cultural relationship wisdom into career currency.

Her leadership content moves beyond inspiration to implementation. Leaders learn to identify relational bankruptcy in their teams, build psychological safety that drives performance, create alternative power centers when excluded from traditional ones, and scale trust-building practices across global organizations.

Absolutely. Julissa's book "Latina Madrina" won the International Latino Book Awards for Best Business Book 2025. She shows how Latino cultural wisdom about relationships becomes a strategic advantage when deployed intentionally in corporate environments.

All three. In-person events are interactive and electric. Virtual keynotes include live polling, chat engagement, and the Strategic Cafecito exercise. Hybrid events use breakout rooms for relationship mapping. All formats include a 30-day action plan attendees receive for sustained implementation.

Yes. She tailors every presentation through pre-event strategy calls, incorporating your specific business challenges, company values, and audience needs. Whether tech, healthcare, finance, or manufacturing, the frameworks adapt while maintaining impact.

She addresses AI through the human lens: how to build trust during digital transformation, maintain connection in remote/hybrid environments, and ensure AI adoption strengthens rather than erodes team relationships. Technology scales reach; humanity scales impact.

Absolutely. Each keynote can expand into a leadership workshop with breakout sessions, live practice, and team application. Popular add-ons include author fireside chats with Q&A, book signings of "Latina Madrina" (great for networking and extended engagement), executive strategy sessions, manager toolkit workshops, and Personal Board of Directors coaching. Many clients combine keynote + workshop + book signing for maximum impact.

Yes! Options include author fireside chats with live Q&A, book club discussions for ERGs or leadership cohorts, book signings that double as networking opportunities, and bulk book purchases for attendees (creates lasting takeaway and extends your event's impact).

Q1 (sales kickoffs) and September-October (Hispanic Heritage Month) fill fastest. Book 3-6 months ahead for peak seasons. She travels globally from her New Jersey base (NYC metro area) and offers flexible scheduling for international events.

Contact with your event date, audience size and profile, desired outcomes, and format preference.

"One of my favorite conversations at ADP. Lots of practical takeaways." Event planners appreciate her responsiveness, clear pre-event planning process, and content that generates immediate participant engagement and long-term organizational impact.